Once a reputable source of information and breaking news, GlobalPRWire.com found itself entangled in a web of controversy and mistrust. What was once a platform that connected businesses with media outlets took a dark turn when it was reported to the Australian Communications and Media Authority (ACMA) for engaging in deceptive practices.
Tech Business News, a trusted source of information on technology and business affairs, made a startling discovery when they started receiving a barrage of press releases from GlobalPRWire.com.
What made this situation particularly insidious was the fact that Tech Business News had never signed up or consented to receive emails from the press release distribution company.
Upon closer examination, Tech Business News realised that GlobalPRWire had surreptitiously added them to their distribution list for ulterior motives suggesting the Australian news publication approved to receive press release distribution emails from them.
The intent behind this deceptive act became evident as Tech Business News noticed that the emails were crafted in a way to appear legitimate and compliant with the CAN-SPAM Act, a law that regulates commercial email communications.
By clandestinely signing up Tech Business News, GlobalPRWire aimed to give an illusion of consent and compliance. The inclusion of an “unsubscribe” link at the bottom of the emails served to mask their unauthorised actions, making the emails appear as if they were sent with Tech Business News’ knowledge and approval.
A Tech Business News spokesman said” This PR distribution was not granted permission to send press releases distriubtions and it did not sign on to it’s services at anytime,”
“GlobalPrwire has basically decided to spam the editorial address with press releases while ignoring all the news submission guidelines and contact us details,”
“This is also very common of many other PR agencies who also don’t take any note of the clearly published information as if they feel they are ‘Special” and the instructions somehow dont apply to them,”
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Once the truth was unraveled, Tech Business News took immediate action to rectify the situation. They promptly reached out to GlobalPRWire, demanding an explanation and demanding that their email address be removed from the distribution list.
There has been no response to the questions demanded by Tech Business News to date.
Simultaneously, Tech Business News reported the incident to the Australian Communications and Media Authority (ACMA) highlighting GlobalPRWire’s unethical practices.
The incident serves as a stark reminder that the trust between media outlets and press release distribution companies must be safeguarded. It also underscores the importance of remaining vigilant and taking swift action to expose and deter deceptive practices that undermine the integrity of the journalism profession