When I first started my online business, one of the strategies I used was email marketing. It still surprises me when clients approach me with an established online business and don’t have this strategy.
This analogy is my favorite: not doing email marketing campaigns is like having a business on a busy street, where customers can see the windows, but after 2 or 3 blocks it is impossible for them to remember and return to the place where they have seen that product.
They liked It is possible. It is quite common in non-virtual lives. You see many products, especially in areas with several stores near each other. Is there a product that I like? What if I’m not convinced to purchase that product today? It would be wonderful to stay in touch with the store, so you know about new products, promotions, and other benefits.
Here are my top 5 reasons to use an email marketing strategy for your online business.
Reason number 1: To qualify and get prospects
It is the foundation of all strategy. While attraction marketing tools are great at filling your website with visitors, if you don’t convert those visitors into customers or return to your site again later, your business will fail to survive
As you will see, only a small percentage of your customers are willing to purchase now. You must be prepared. you customers even when they are not ready to buy now, it is one of the most important assets you can have in your company. Commonly, the phrase is “The money is on your list”. This is your list of potential clients. Even people who have never purchased.
Qualification is essential. It is also important to avoid having many people not identifying with you who won’t buy from you. Although you cannot predict who will buy from you, you can filter the list to identify potential customers. Clear communication about the content and sales promises is one of the best qualifications.
No one likes receiving dozens of emails per day that don’t add any value or are not relevant to their needs. And what you need is potential clients who receive your emails and who are interested in your products and services. Communication of what they will receive is crucial.
Reason number 2: To build trust among your followers
Your customers’ trust is the key to selling your products and services online. Your followers will learn more about you and your business through this communication strategy and will be able to trust you over time.
Your reputation will grow as you have more public exposure, especially if they are able to see the testimonies and stories of clients who also get results, they desire, and with whom they feel they can identify. This is what it means.it is important It is a great idea to share stories about clients and the results they have achieved with your products or services. So that potential clients feel the same,
Reason number 3: To establish a long-term relationship and trust with your prospects
Your followers will begin to like you and to relate to you. They will also start to trust you. This will allow you to communicate with them, get their feedback and comments.
You can learn more about what they want, what they don’t like, what they need. With all this information, you can create a better service. To be able to reach them more effectively. Contrary to the old saying, “ignorance can be a blessing”. In this instance, the more you know them and the people around you, the better you can do business with them.
Reason number 4: To generate revenue
Although this seems to be the most important goal, there are some things you need to consider: Not all potential customers are interested in the same product at the same time.
What does this all mean? What does this mean? Your relationship with prospects (reason number 3, trust and reputation (reason #2), and your education (reason 5) are what will determine the “moments decantation of each sale” for each client.
Reason number 5: To educate your followers
This is especially true for certain services like Coaching, Mentoring, and Counselling. It also applies to other services.
In general, consumers don’t wake up at night thinking “wow, how much would it cost to hire a consultant to help solve this problem?” People wake up thinking about their problems. Sometimes a product is associated with a problem, or a need and the consumer will decide to purchase it. Most of the time, this is not true.