One of the first things you need to start your e-commerce business is packaging. If you’re selling something online, you need a way for people to get their items safely to their houses. This means you need either custom boxes or simple custom shipping labels. But how do you know when it’s time for customized packaging? Read on for five reasons why custom boxes are a must-have if you want your business to succeed.
- Use custom boxes to protect your products from damage
- 2. Use custom boxes to deliver your products in style
- 3. Use custom boxes to get your brand name out there
- 4. Use custom boxes for easy shipping and storage purposes
1. Use custom boxes to protect your products from damage
When you’re shipping your products to customers, you want to make sure they get to them without any damage or issues. The best way to do this is by using custom boxes. Custom boxes are made to fit your products, which helps ensure that they arrive in the same condition you sent them in. You can also recycle your old boxes or order blank boxes online, making them amazingly affordable.
They make shipping as easy as possible and are perfect for small and medium businesses that don’t have a physical brick-and-mortar shop. Almost every product you sell has its own box. So, if your company wants to take advantage of this, there’s no reason not to create custom boxes and put the right content on them.
Customization is enough of a hassle for many e-commerce businesses — especially those that already have a physical location. When people are able to see the exact product that they’re looking for, they’re more likely to purchase it. Customers know exactly how to find and buy your items with custom boxes — at home, at a store, and even when ordering online.
Determining when it’s the right time to customize
Consumers are fickle and feel like they have to get their hands on your product first. If they see one of your customized boxes in their shopping cart or even at the checkout, they won’t hesitate to cross it off their list.
This leads to broken relationships with your customers and a sour relationship with your brand. If customers can see the exact product and have personalized information at the time of purchase, your relationship with them will be more likely to succeed.
Engineers at HubSpot developed the HubSpot Custom Box Calculator to help e-commerce business owners determine when it’s appropriate to custom box their products. Overall, the HubSpot Custom Box Calculator tells you where to start getting ideas for the perfect box.
2. Use custom boxes to deliver your products in style
The packaging you use to deliver your products is just as important as the products themselves. If your customers don’t think your packaging is good enough, they’ll take it as a sign that your products aren’t good enough either. Custom boxes are made with care to make it easy for people to get what they need. You can choose from ready-made boxes, or you can challenge yourself and order custom boxes online.
Some of the biggest companies in the world use custom box packaging for their products. For example, Mondelēz uses special boxes made to fit their jars. Shopify packages its products specifically for storefronts. And Crater Lake boxes, made for their ice cream, meet the highest quality of packing easily. Hundreds of other businesses use the same type of custom box packaging to make it safe and easy for you to run your online store.
Custom boxes usually cost more than standard boxes, but they come at the sacrifice of certain flexibility. These boxes have a fixed size that can’t be expanded. Also, one side of the box may be made of more material than the other. This can make transporting your boxes a little more unwieldy. But if you have the money, you can find custom boxes online or even have a company make the boxes for you.
You can’t stuff everything into one box. While it’s nice to pack several types of products into one box, it also takes up room. You can’t fit 10 different types of toilet paper into one box.
Custom boxes also look nice. You can’t have a sloppy box with a bunch of random boxes in it. Your boxes can’t be dirty or chewed up. If you own something you use a lot or sell, a custom box to keep it neat will improve your brand image, incl. Your ability to rank for higher tier bids on search results.
3. Use custom boxes to get your brand name out there
You need to put your brand name out there, and you can do that by using custom boxes. A box with your brand name on it can be placed on the counter of a shop selling your product, or you can include it with your product when you ship it out to customers.
It’s important that you get it right when you use packaging to put your brand name out there. Otherwise, it could look like a random, unsolicited thing somebody bought — a lot like what happened in the past when the package contained a piece of errant glitter.
Try to avoid painting your box black and writing your brand name in big letters, or you’ll risk customers calling the police!
Making your own custom boxes, apart from making them for one product, is a personal choice. Custom boxes can be made of any form you like — paper, boxes made out of metal, or even zip-lock bags. Try to make it unique to you — wrapping paper, stamps, or stickers can be an added touch to make your boxes stand out. If you can, try to make your box as unique as the person who’s using it. Diligent marketing can land you remarkable new customers.
Custom shipping labels save you a ton of time when it comes to shipping. When you order one, you know exactly how many boxes and labels you’ll need for every shipment, and because of that, your packing & shipping process becomes automated. You’ll save money and shipping costs because you know exactly which boxes to use, at what time, and where your package needs to be at the end of every shipment.
You can use a customized shipping label as soon as your customer receives your shipment. Remember to present the label to the customer in an organized way, so they’re easily able to scan and review it — that way, if they want to change any of the labels, they won’t have too much trouble adjusting processes. NEVER pack items in random places.
4. Use custom boxes for easy shipping and storage purposes
Custom boxes are a great way to improve the look of your store and to make shipping and store your products easier. Custom boxes can be a great way to make your products look more professional and to add a personal touch to your packaging.
If you’re a small business, custom boxes may be a more affordable option than buying expensive packaging from a custom packaging company. If you provide service to your customers online, this could include things like social media marketing or cold email blasts.
Making things easier for customers might be a disadvantageous business strategy, but it certainly makes your business stand out. If you can offer better shipping options or packaging than your competitors, you’ll be able to attract customers who might be reluctant to buy from you otherwise.
Conclusion
Conclusion paragraph: If you’re shipping or delivering a product, it’s important to have the appropriate custom boxes for your needs. The type of box that will be most effective depends on how products are being shipped and delivered.
For example, if you want to get your brand name out there by using branded packaging, then use online print services today! They offer an array of sizes, so they can find one that works best for you. Get in touch with them now if you need help finding what size is right for your project because time may be running out!